# 1 – The Right Mindset
by Randy Lux
The Right Mindset is the 1st of 6 key elements you need to become highly successful and highly profitable in networking marketing. If you don’t get these 6 things right in your network marketing business, your business will most likely fail, like 9 out of 10 network marketers do.
The entrepreneurial mindset is essential to having success with any sort of home-based network marketing business. You must realize that you are in complete control of your destiny, and with this great freedom comes great responsibility.
When you are thinking about the beginnings of your business, what is it that you should be thinking about? If you bring the mindset from your job or from what you learned in school, you are likely to fail in network marketing. Below are some ideas to focus on to keep yourself in the right mindset.
- Do not compare yourself to competitors; compare yourself only to yourself.
If you start out any business trying to compete with the market leaders, you always feel as though you are falling short. Focus on building and maintaining your audience locally first. Remember that all of the big businesses that you are competing against started off as small businesses like yours, and they were only able to expand after they had mastered the art of tending to a small audience.
- Be a niche oriented business that is always striving for quality.
Quality over quantity is the way to satisfy a small audience so that they talk about you and spread your brand to their friends. Find out what it is that you do better than any other business in your industry and stick to that. Once you have mastered the art of providing a single service to your audience better than anyone else in your industry, then you can think about expanding to other services.
- Interact with your customers on a routine basis.
Many times, the true catalyst that starts a business is not the brand or the product, but rather the personality behind it. Make it a point to interact with your initial customers so that they become loyal customers and expand the name of your business to their social groups. It is much more effective to have satisfied customers telling their friends about your business than it is for you to sell your business all the time.
- Only look to improve on the day before.
It is great to have long-term goals. However, you should keep in mind that improvement from day to day is the true goal, no matter how small that improvement may be. This is the mindset that will keep you enthusiastic for long enough to make the long-term changes that you will need to make for longevity in your industry.
After you have the right mindset and you begin to think differently and take your business seriously, you definitely need the right marketing. Discover all 6 things you need to do right in order to create a highly successful, highly profitable network marketing business by visiting: http://6thingsright.dluxresources.com