Some entrepreneurs will recall having an “Aha!” moment when inspiration for their business first struck. But for many, unlocking the door to the right business opportunity can be somewhat of a challenge. The search for a unique service or product can be daunting not to mention that the business must capitalize on your strengths and interests.
As the saying goes, “necessity is the mother of invention” and in many cases, businesses are born out of our own needs and experiences. Keeping in mind that your business or product should help your potential client in some way, start to pay attention to your daily activities as well as those of your friends and family and think about services or products that would help make your life or the lives of people in your community a little easier.
For example, one woman I know started a party planning business after realizing how time consuming it was to plan her own wedding. Another entrepreneur created a device for heating wet wipes soon after giving birth to her first child.
Inspiration for your business idea may also be discovered by paying attention to your likes and dislikes. If you take some time and focus on the aspects of your day that you enjoy the most, you may stumble upon a new business that capitalizes on your talents. For example, do your friends and family compliment you on your ability to create unique meals or on a specific recipe? Maybe you’d enjoy being a home chef or marketing one of your home baked goods or sauces to local stores or restaurants? Or maybe you enjoy exercise? Perhaps you’d be interested in starting an in-home personal training business or running fitness classes for new moms in your community?
So, start your search for the right business opportunity by paying closer attention to aspects of an ordinary day that you may take for granted-grocery shopping, your morning commute, cleaning, cooking, exercise or even just browsing the internet. And, ask yourself:
1. How much you enjoy/dislike this aspect of your day?
2. What would make the task easier?
Examining your world (and yourself) with a more critical eye may help you find the just the inspiration you’re looking for!
ABOUT THE AUTHOR
Debra Cohen is President of Home Remedies of NY, Inc. and founder of the Homeowner Referral Network (HRN) business. Her HRN business has been rated “The No. 1 business Start-Up” by Small Business Opportunities magazine and has been featured in numerous media including Working Mother, Entrepreneur, Remodeling, Good Housekeeping and CBS News. Currently there are more than 300 independently owned HRNs operating nationwide.
For additional information, visit her website at www.hrnbiz.com.